About Tuupe
Tuupe means together.
In the Ghent dialect.
A fresh perspective on your business, with an entrepreneur who thinks and works alongside you.

Ronny Mathieu · Founder of Tuupe
International experience.
Personally involved.
I’m Ronny Mathieu. For more than 25 years, I have worked in strategy, marketing and business development. I enjoy recognising opportunities, bringing people together around an idea and turning ambitions into reality.
I built that experience as founder of WhisperBeam, co-owner and director of The Brand Seeders, and director of Evoque Consulting. My career has taken me into a wide range of businesses, including assignments for Total and for JCDecaux worldwide.
Campaigns and data-driven projects I delivered with teams and partners won AMMA and BOA awards. They reflect what continues to fascinate me about this work: how strategy, creativity and technology can strengthen one another.
Tuupe turns that experience into a sharper brand story, a strong website or smarter operations. We set the direction with you and take care of delivery, bringing in specialists where needed. I remain your personal point of contact and partner along the way, enthusiastic about your plans and willing to ask the difficult questions too.
You, us and AI
More possibilities.
Human decisions.
AI opens up possibilities to explore ideas and work smarter. Your experience and our judgement guide the direction. Together, we choose what truly helps your business.
Where Tuupe can helpReady for
What would you like
your next shape?
An idea, a question or something that’s been on hold for a while? Tell me about it.
Let’s get to know each other